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Assam: Manohari gold tea creates record by selling at Rs 1.15 lakh in private auction

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Guwahati, Dec 18: Famous and rare variety of tea from Assam – “Manohari Gold Tea” from Dibrugarh, Assam once again created history by breaking all previous records and was sold for Rs. 1,15,000 per kg, in a Private Auction Portal of Tea Inntech.

The Tea was bought by R.K. Tea Sales for its client Café Nilofer of Hyderabad and others.

“Manohari gold tea is produced from P-126, the finest tea clones and the leaves are picked in the early morning (between 4 am and 6 am) to prevent the Sun from altering its distinct aroma and flavour,” said Director of Manohari Tea Estate, Rajan Lohia.

In December 2021, the Manohari Gold set a record by fetching Rs 99,999 per kg at the Guwahati Tea Auction Centre.

“But due to the cap of Rs 1 lakh put by the Tea Board of India on auction price in government-run auctions, we had to sell it through a private e-auction, Tea Inntech this time. It is really heartening to see that this could break all previous records of tea prices in the industry,” Lohia said.

“It looks like 24 carat gold and is a healthy beverage. It is loaded with antioxidants and nutrients that have powerful effects on the body and many other benefits,” he added.

With over 850 big tea gardens, Assam is the world’s largest tea growing region and contributes over 52 per cent of total tea production in the country. But stagnant prices since 2014, adverse climatic conditions and increase in production cost has left the industry players in crisis. This has led many estates to prepare specialty tea in order to fetch better prices, cater to the premium customers and for branding.

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