Agartala, May 24: Tripura chief minister Manik Saha on Tuesday informed that former Indian cricketer and ex-BCCI chief Sourav Ganguly had been appointed as brand ambassador for Tripura tourism.

Chief Minister Saha personally spoke to Sourav Ganguly on the phone and expressed his confidence that the involvement of the cricket legend in promotional campaigns would significantly boost the state’s tourism sector

Ganguly expressed his willingness to be the brand ambassador for Tripura tourism after the state’s Tourism Minister Sushanta Chowdhury met him at his residence in Kolkata.

Later, Chowdhury, accompanied by Ganguly and senior Tripura officials, said that “Dada has agreed to our proposal to be the brand ambassador for Tripura tourism”.

Ganguly’s selection as the brand ambassador for Tripura Tourism is expected to draw significant attention to the state’s unexplored tourist destinations.