Guwahati, Feb 22: Assam Chief Minister Himanta Biswa Sarma said Assam is witnessing a surge in industrial growth on the eve of Advantage Assam 2.0.

“The Tata semiconductor project is progressing, Infosys has established a development centre, and today, we mark another milestone with the launch of this advanced beverage unit. Major industries are now making their way into Assam,”.

“With industries like this taking root, young people will no longer have to seek employment outside their hometowns,” Sarma said.

Sarma said this while inaugurating a Rs 250 crore state-of-the-art beverage manufacturing facility belonging to Reliance Consumer Products Ltd at Changsari in Guwahati.

Reliance Consumer Products Ltd (RCPL), a leading FMCG and beverage company, has strengthened the presence of Campa’s portfolio in Northeast India with the inauguration of a new bottling plant in Guwahati. The facility has been developed in collaboration with local partner Jericho.

Spanning over 6 lakh sq. ft., the plant is among the largest beverage manufacturing units in the region. It boasts an initial production capacity of over 10 crore litres for carbonated soft drinks (CSD) and nearly 18 crore litres for packaged drinking water, ensuring ample supply for growing consumer demand.

Speaking at the event, the Chief Minister of Assam, Dr Himanta Biswa Sarma, said, “Common people can purchase Campa’s products at a very affordable price. That is one of the big advantages of Campa Cola. While they are giving at an affordable price, they are not compromising on the quality, which is at par with other global standards.

The facility is expected to provide direct jobs for 300 youth and create nearly 1,000 indirect employment opportunities.

Elaborating on the strategic expansion, Mr. Ketan Mody, COO, of Reliance Consumer Products Limited, stated, “Today marks a significant milestone as we inaugurate the Guwahati plant in partnership with Jericho. Our operations here will generate new employment opportunities, directly contributing to local economic growth. This expansion is a key step in our strategy of reviving India’s heritage brands while fostering sustainable development for the region.”

The project, developed in partnership with Jericho, a well-established first-generation business house based in Guwahati, features cutting-edge manufacturing technology with two world-class bottling lines – a 600 BPM (bottles per minute) carbonated soft drink (CSD) line and a 583 BPM water production line, reinforcing efficiency and innovation in beverage production.

Speaking at the launch, Ashish Agarwal, Founder, of Jericho Foods and Beverages LLP, stated, “The launch of this world-class Campa bottling plant in Guwahati is a proud milestone for Jericho Foods as a first-generation food and beverage business from Assam. We are committed to establishing Assam as a premier manufacturing destination, crafting superior products that enrich lives. This expansion reinforces our dedication to excellence, innovation, and the future of food and beverage manufacturing in the region.”

The plant will manufacture RCPL’s popular beverage portfolio, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and packaged drinking water under the Independence and Sure Water brands. Primarily catering to consumer demand across Assam, Northeast India, and North Bengal, the facility also can supply other markets based on demand.

With an optimized SKU mix, the plant ensures a diverse range of beverages and pack sizes to meet varied consumer preferences.

Also Read: Assam Assembly discontinues ‘namaz’ break after 90-years

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