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MGMP and Hard Rock Cafe India unite to promote Meghalaya’s musical talents nationwide

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Shillong, Aug 1: The Meghalaya Grassroots Music Project (MGMP) has joined forces with Hard Rock Cafe India to bring the sounds of Meghalaya to a broader audience.

“This collaboration aims to push local bands through an extensive tour across various cities in India, offering them unprecedented exposure and opportunities,” coordinator of the MGMP Season 2 Andreas War said in a press conference held on Wednesday.

He said the partnership will see talented MGMP artists performing at Hard Rock Cafe venues in major cities, allowing music enthusiasts nationwide to experience the distinctive melodies and rhythms of Meghalaya.

“This collaboration not only provides a larger stage for Meghalaya’s musicians but also integrates the rich cultural heritage of the region into the vibrant music scene of urban India. By combining MGMP’s grassroots approach with Hard Rock Cafe’s global platform, this initiative promises to enhance cultural exchange, boost local tourism, and celebrate the diversity of Indian music,” he said while adding that “Together, MGMP and Hard Rock Cafe India are set to create a symphony of cultures, resonating from the hills of Meghalaya to the bustling metropolises of India, ensuring that the voices of local artists are heard far and wide. Shout out to the individuals and teams behind this phenomenal project that has been helping thousands of artists/musicians in the State of Meghalaya. Chief Minister Conrad K Sangma, Minister of Tourism, Paul Lyngdoh, dedicated teams from the Department of Tourism, Meghalayan Age Limited and Opus Productions.”

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The MGMP is a pioneering initiative aimed at nurturing and promoting the rich musical heritage of Meghalaya.

Rooted in the vibrant cultural tapestry of this northeastern Indian state, MGMP is dedicated to discovering, supporting, and showcasing local talent.

The project provides a platform for budding musicians to hone their skills, perform before diverse audiences, and gain recognition beyond regional boundaries. 8 months in with the second season, MGMP’s mission remains firm, to preserve and celebrate the unique musical traditions of Meghalaya while fostering the growth of contemporary music scenes within the state.

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