Guwahati, May 4: If you’ve ever thought about turning your creativity into a career, now might be the best time to take that leap. A new report by the Boston Consulting Group (BCG), “From Content to Commerce,” reveals that regional language creators are at the forefront of India’s fast-growing creator economy—one that could influence over $1 trillion in spending by 2030.

The numbers tell a powerful story. India is now home to more than 2–2.5 million monetised creators, and many are not based in big cities or producing content in English. In fact, 80% of creators on platforms like Moj and ShareChat hail from Tier 2 and Tier 3 towns. What they bring is not glossy production or celebrity glamour, but authenticity, local language, and cultural relatability.

“Our platforms of ShareChat and Moj have 75% of users and 80% of creators from Tier 2 and Tier 3 cities. We contribute to diversifying the creator and consumer profile for brands, while empowering regional creativity in India,” said Manohar Singh Charan, Co-founder of Moj and ShareChat. “We’ve also pioneered new monetisation models such as microtransactions, which now drive the majority of creator earnings on our platforms.”

In fact, regional creators are building loyal communities that trust them more than traditional advertising.

The report stresses that creator influence is no longer just a metro phenomenon. Smaller towns and rural India are rapidly becoming engines of digital engagement, with regional content resonating more deeply with local audiences.

“People want to see themselves in the content they consume. That’s why regional creators are booming—they speak the language of the people, literally and emotionally,” the report states.

One of the most promising revenue streams highlighted in the report is virtual gifting—a model that lets fans send small digital tokens (₹10 to ₹100) during live sessions. This model is already thriving on regional platforms, offering creators in smaller towns a sustainable and community-driven income stream.

And the best part? You don’t need millions of followers to succeed. Nano and micro-influencers—with just a few thousand followers—are already earning through brand partnerships, live commerce, virtual gifting, and direct community support.

“With unmatched scale, India’s creator ecosystem is poised to unlock its full economic potential,” the report says.

According to BCG, these creators already influence 30% of Indian consumers and $350–400 billion in spending. And that influence is rapidly expanding beyond Gen Z and metro demographics into diverse age groups and city tiers.

Content consumption habits are shifting, too. Short-form videos are now the most preferred format, followed by static posts, long-form videos, and blogs. Around 70% of viewers go online to get entertained or informed, while others seek to learn new skills or gain technical knowledge. Top content categories include comedy, movies, daily soaps, and fashion.

What matters most to consumers when choosing a platform? The report lists content quality, relevance, and variety as top criteria. Lifestyle categories like fashion, entertainment, beauty, and personal care lead in creator influence, though other sectors like finance, home décor, and wellness are catching up.

Of course, challenges remain. The report highlights inconsistent income, lack of training resources, and the need for better discoverability as hurdles, especially for smaller creators. But with growing demand, evolving monetisation tools, and increased brand interest in regional voices, the creator economy has never looked more inclusive or more promising.

Also Read: Ri-Bhoi police foil HNLC extortion attempt, arrest two cadres

Also Watch

Find latest news from every corner of Northeast India at hubnetwork.in, your online source for breaking news, video coverage.

Also, Follow us on-

Twitter-twitter.com/nemediahub

Youtube channel- www.youtube.com/@NortheastMediaHub2020

Instagram- www.instagram.com/ne_media_hub

Download our app from playstore – Northeast Media Hub