Agartala, Dec 10: Good news for the tourism sector of Tripura because former Indian cricket captain and ex-BCCI chief Sourav Ganguly, who was earlier appointed as the brand ambassador for Tripura Tourism, will formalise the agreement with the state government on Monday.

Speaking to reporters, Tripura Tourism Minister Sushanta Chowdhury said on Sunday that the strategic partnership aimed to enhance tourism potential in Tripura by harnessing Ganguly’s widespread popularity and influence to attract visitors.

He would participate in a photo shoot at two historical sites, Chobimura in southern Tripura and Ujjayanta Palace in Agartala, on Tuesday.

Tripura Chief Minister Manik Saha, who had earlier spoken to the former ace cricketer, expressed his confidence that Ganguly’s involvement will greatly benefit the tourism sector.

Saha earlier tweeted, “It’s a matter of great pride that former captain of the India cricket team, Sourav Ganguly, has accepted our proposal to be the brand ambassador of Tripura Tourism.”

The decision by Ganguly to embrace the role of brand ambassador for Tripura tourism is expected to shine a spotlight on the state’s hidden tourist gems.

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