Many have seen viral videos of tourists in Japan relishing premium strawberries like Amaou and Bijin-hime—varieties that are cultivated with highest of care and scientific precision and sold at jaw-dropping prices. A single Amaou strawberry, often called the ‘king’ of strawberries in Japan, can cost up to US $101, while a box of Bijin-hime can fetch as much as US $258.
The Directorate of Horticulture has undertaken large-scale plantation of strawberries under various central and state programmes aiming to promote strawberry production on a larger scale to uplift the local farmers.
