Purabi Dairy Surpasses ₹400 Crore Turnover in FY 2025–26, Expands Farmer Network to 58,000 Across Assam

Guwahati, April 11: There is a certain rhythm to how milk moves across Assam, and most of it happens before the day even properly begins. In villages, collection starts early, long before markets open or traffic builds up, and by the time cities like Guwahati are fully awake, that supply has already made its way through a chain that rarely gets noticed.

It is this everyday system that has now translated into a bigger number. Purabi Dairy, marketed by North East Dairy and Foods Limited, has crossed a turnover of over ₹400 crore in the financial year 2025–26, a figure that reflects not just demand, but how much the network behind it has expanded over time.

The scale becomes clearer when you look at where it started. What began as a modest operation handling around 2,000 litres of milk a day has grown into an average daily sale of about 1.6 lakh litres, with demand climbing close to 2 lakh litres during peak periods, especially around festivals like Rongali Bihu.

That kind of jump does not happen overnight, and it certainly does not happen without a system that can hold steady under pressure.

A large part of that system rests on people who are not always visible in the final product. The cooperative now works with around 58,000 dairy farmers across the state, which means the supply chain is not concentrated in one place but spread across districts, villages, and collection points that feed into a larger structure. The challenge here is not just about producing milk, but about ensuring that it moves efficiently through procurement, storage, and distribution without losing time or quality.

What is also changing is what people are buying. While milk remains the base product, items like curd have seen a steady rise in demand, becoming one of the more popular offerings under the brand.

There is also a clear push towards expanding into value-added products, with sweets already finding a market and plans underway to introduce items like ice cream sticks and choco bars. It is a shift that suggests the cooperative is not just responding to demand, but trying to shape it.

At the production level, there is an equally important push happening in the background.

Under the Assam Dairy Development Plan, the target is to reach 10 lakh litres of milk production per day, a significant leap from the current procurement levels of around 2.5 lakh litres daily.

Efforts such as artificial insemination programmes and farmer support initiatives are being used to improve yield and strengthen the base of the dairy economy.

What holds all of this together is the fact that dairy does not allow for delays or disruption. Milk has to be collected, processed, and delivered within a narrow window, and that requires coordination across multiple points at the same time.

In a state where terrain and infrastructure can still pose challenges, maintaining that consistency is as important as expanding capacity.

So when the numbers are talked about, the ₹400 crore turnover or the rising daily volumes, they are really a reflection of how this network has been built and sustained over time. It is a system that depends on daily discipline as much as long-term planning, and its growth says as much about changing consumption patterns as it does about the people who keep it running from the ground up.

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