New Delhi, Sep 13: President Droupadi Murmu inaugurated the ‘Ayushman Bhavah’ campaign on Wednesday.

The ‘Ayushman Bhavah’ campaign initiated by the Ministry of Health and Family Welfare is a comprehensive nationwide healthcare initiative with the aim of providing saturation coverage of healthcare services, reaching every village and town in the country.

This initiative builds upon the success of the Ayushman Bharat programme and signifies a paradigm shift in healthcare services.

LIVE: President Droupadi Murmu Addresses at launch of “Ayushman Bhavah Launch “ campaign of Ministry of Health & Family Welfare at Raj Bhavan, Gandhinagar https://t.co/QcM8j17jBD

— President of India (@rashtrapatibhvn) September 13, 2023

Union Health Minister Dr Mansukh Mandaviya said thar the Ayushman Bhavah campaign will be implemented during the ‘Seva Pakhwada’ starting from September 17 to October 2, embodies a whole-of-nation and whole-of-society approach.

He further said that the Ayushman Bhavah campaign is a collaborative effort spearheaded by Gram Panchayats in coordination with the Department of Health, other government departments, and local elected bodies in rural and urban areas. The main objective of this campaign is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers and ensuring that no one is left behind, said Mandaviya.

It is aligned with the vision of creating ‘Healthy Villages’ and ‘Healthy Gram Panchayats,’ laying the foundation for achieving Universal Health Coverage in the country.

Panchayats who will successfully saturate the health schemes will earn the prestigious title of ‘Ayushman Gram Panchayat’ or ‘Ayushman Urban Ward,’ symbolizing their dedication to equitable healthcare provision, Union Health Ministry said.

Union Health Minister Mandaviya highlighted the importance of the Ayushman Bhavah initiative for all states and UTs. He also stressed the need for the states and UTs to organise health camps in the health centres every year and urged every medical college to hold a health camp at the block level. He also emphasised that this campaign would ensure that patients getting screened at the health fairs could access timely treatment at the health fairs.

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