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World’s largest inhabited river island Majuli bets on London’s iconic bus to drive tourism

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Guwahati, July 8: One of London’s most iconic symbols could soon become the newest attraction in Majuli, the world’s largest inhabited river island, as Assam prepares to introduce a London-style double-decker bus in a unique attempt to give tourism a fresh identity while showcasing the island’s rich cultural heritage.

The announcement was made by Auniati Satra Satradhikar Dr Pitambar Dev Goswami after his recent visit to London, where the idea took shape.

The bus, currently being built in Jalandhar, is expected to be flagged off during the upcoming Raas Purnima celebrations.

For generations, London’s iconic red double-decker buses have offered visitors a unique way to experience the city. Majuli now hopes to recreate that experience, with tourists enjoying panoramic views of its scenic countryside, centuries-old Satras and river landscapes from the upper deck.

Nestled in the mighty Brahmaputra, Majuli is the cradle of Assam’s Neo-Vaishnavite culture, celebrated for its centuries-old Satras established by the 15th-century saint-reformer Srimanta Sankardev, vibrant performing arts, traditional mask-making, wetlands and rich biodiversity. The addition of the double-decker bus is expected to offer visitors a fresh way to experience one of Northeast India’s most distinctive cultural landscapes.

“We believe the introduction of the double-decker bus will give a new dimension to Majuli’s tourism and further strengthen Assam’s cultural tourism,” Dr Goswami said.

He also announced that noted British researcher Richard Blurton will receive the Sankardev Research Award 2026, while UK Member of Parliament Bob Blackman will be honoured with the Sri Sri Damodardev Award 2026 during the Raas Purnima celebrations.

The proposal has been welcomed by residents.

“It is wonderful news for Majuli. A unique attraction like this will definitely bring more tourists to the island. We hope it is introduced soon,” said local resident Pranjal Sarma.

However, many also pointed out that tourism development must go hand in hand with preserving the island itself.

“Majuli is still battling severe erosion caused by the Brahmaputra and continues to lose land every year. Along with promoting tourism, protecting the island should remain an equal priority,” said Punakon Baruah of Kamalabari Satra.

If all goes as planned, visitors to Majuli may soon experience one of India’s oldest cultural landscapes aboard one of the world’s most recognisable buses—bringing together Assam’s timeless spiritual heritage and a touch of London’s iconic charm in a way few destinations can offer.

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