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Ampati: IEC campaign begins to boost tribal outreach

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SHILLONG, MAY 22: A district-level meeting and launch programme for the nationwide IEC campaign “Jan Bhagidaari – Sabse Door, Sabse Pehle” was held on Friday at the DRDA Conference Hall, Ampati.

The programme was organised by the State Rural Employment Society (SRES), South West Garo Hills, under the Community & Rural Development Department.

It is part of the week-long nationwide campaign running from May 18 to May 25, 2026.

The campaign seeks to create awareness on various welfare schemes for tribal communities and strengthen community participation, public awareness, and convergence of developmental activities in DA-JGUA villages across the district.

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As part of the initiative, Beneficiary Saturation Camps will be conducted in all identified villages during the campaign period to ensure maximum coverage of eligible beneficiaries.

The meeting was chaired by RZD Shira, Project Director and Additional District Programme Coordinator, SRES-DIS, South West Garo Hills.

Representatives from line departments including Health, Agriculture, Horticulture, Education, ICDS, MBDA, NRLM, PWD, PHE, Fisheries, Labour, Skill Development, and other allied departments attended the programme.

During the meeting, officials discussed coordinated strategies for effective implementation of welfare schemes and outreach activities in remote tribal villages.

Emphasis was laid on awareness drives, convergence activities, and saturation camps to reach last-mile beneficiaries.

Officials reiterated the importance of inter-departmental coordination and active community participation to ensure successful implementation of government welfare initiatives in the district.

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