How Jampui Hills is putting Tripura on India's coffee map

Agartala, June 17: Known for its famed Queen Pineapple and sprawling tea gardens, Tripura is now cultivating a new identity—one cup of coffee at a time.

At the 2nd Tripura Reverse Buyer-Seller Meet in Agartala, locally produced coffee from the state’s picturesque Jampui Hills emerged as an unexpected star attraction, drawing interest from buyers, entrepreneurs and industry stakeholders eager to explore a new frontier in Northeast India’s coffee landscape.

Leading the charge is Brown Gold Coffee, a startup founded by a second-generation coffee-growing family from Jampui Hills. The venture showcased how local processing, roasting and branding are helping Tripura’s coffee growers move beyond selling raw beans and capture greater value from their harvests.

How Jampui Hills is putting Tripura on India's coffee map

According to Coffee Board Deputy Director Jayanta Ghosh, coffee cultivation in Tripura dates back to the 1980s, when the Board began promoting the crop by providing saplings, technical support, processing equipment and market linkages. Today, nearly 600 hectares are under coffee cultivation, primarily in Jampui Hills and parts of Unakoti district.

For farmers such as Ramdun Sanga, the transformation has been significant. Instead of sending unprocessed beans to traders outside the state, growers are increasingly turning to local roasting and packaging, enabling them to build their own brands and access new markets.

The quality of Tripura’s coffee is also beginning to attract attention beyond the state. Guwahati-based coffee entrepreneur Srinivas Reddy, who has sourced beans from Jampui Hills and Unakoti, said the region’s naturally grown coffee possesses a distinctive flavour profile and holds considerable promise in the specialty coffee segment.

How Jampui Hills is putting Tripura on India's coffee map Industries and Commerce Minister Santana Chakma said the Buyer-Seller Meet has provided an important platform for local producers to showcase their products, engage with buyers and expand market opportunities.

As consumer interest in specialty and origin-based coffee grows, Tripura’s coffee sector is steadily gaining momentum. From the mist-covered slopes of Jampui Hills to retail shelves and cafés beyond the state, a quiet agricultural experiment is evolving into one of Tripura’s most promising emerging industries.

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