Dibrugarh, Jan 31: BJP state general secretary and Assam Tourism Development Corporation (ATDC) chairman Rituparna Baruah on Saturday said efforts are underway to bring global pop icon Shakira to Dibrugarh as part of the Assam government’s concert tourism initiative.

Speaking to reporters in Dibrugarh, Baruah said the proposed mega concert is being planned at Khanikor Stadium. “We are trying to bring mega pop star Shakira to Dibrugarh in line with the state’s concert tourism initiative. The government has recently launched a concert tourism policy to develop Assam into a tourism hub,” he said.

Highlighting regional examples, Baruah noted that concert tourism has gained traction in Meghalaya, where annual mega concerts have boosted the tourism sector. “Inspired by that success, we recently organised a concert in Guwahati, which received an overwhelming response,” he added.

Baruah further said the proposed Dibrugarh concert aims to position the Upper Assam city as a key destination through event-led tourism. “Our main objective is to develop Dibrugarh into a major tourist attraction through concert tourism,” he said.

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