Shillong, July 10: Magik Cook, the growing food brand from Shree Mahabir Foods Ltd., recently announced the launch of its Hakka Noodles and Pickles range in Meghalaya at a press meet held at Maha Laxmi Store, Laban, Shillong.
The launch was held in the presence of Sanjeev Kumar Bajoria, Managing Director, Shree Mahabir Foods Ltd., and Anahita Bajoria, CEO-cum-Director, Shree Mahabir Foods Ltd. and the brain behind Magik Cook, along with distributors, retailers, trade partners and members of the media.
With this launch, Magik Cook aims to strengthen its presence in Meghalaya by offering consumers a wider choice of tasty, convenient and quality food products suited to everyday Indian homes.
Speaking on the occasion, Sanjeev Kumar Bajoria said, “Meghalaya is an important market for us, and we are delighted to bring Magik Cook’s Hakka Noodles and Pickles range to consumers here. Our focus has always been on taste, trust and quality. With our noodles, pickles and other food products, we want to become a part of every family’s everyday food moments — from quick snacks to traditional meals.”
Speaking on the brand vision, Anahita Bajoria said, “Magik Cook has been created with a very simple thought — to bring honest taste, better ingredients and everyday convenience to Indian kitchens. As a brand, we are not just launching products; we are building a food experience that families can trust every day. From air-dried noodles with no palm oil to pickles made with pure mustard oil, natural spices and traditional recipes, every Magik Cook product reflects our commitment to quality, taste and care. Meghalaya is a very special market for us, and we are excited to begin this journey here with consumers who value authentic flavours.”
A press statement by the company said the newly launched Magik Cook Hakka Noodles range comes with a tastemaker/masala and is designed for consumers looking for quick, tasty and convenient food options. The product highlights include air-dried noodles, no palm oil, better taste, better shelf life and preparation with fine ingredients.
“Made with natural spices, a blend of authentic pure spices, pure mustard oil, chunky fresh vegetables and carefully formulated spice mixes for each flavour, the range is positioned as a homestyle pickle choice for daily meals. The pickles contain no palm oil, no artificial colours and no artificial flavours, making them a flavourful companion for Indian food,” the statement further said.
